The wheels are in motion for a long-term partnership between French automaker Bugatti and Swiss watchmaker Jacob & Co. Last week, the two companies announced they would be joining forces to create ...

The recent launch of the Bugatti Chiron Sport car at this year’s Geneva Auto Show produced an unusual horological byproduct. The red and black livery of this special-edition supercar was matched by ...

Famed New York jewelers Jacob & Co. has not revealed the pricing for the timepiece, but it certainly beats waiting until 2029. If you ask a room of car enthusiasts and fanatics if they would want the ...

In a move that surprised many in the watch industry, Jacob & Co. today announced a long-term partnership with Bugatti car manufacturer to collaborate on a series of exclusive co-branded products.

The latest collab is different in that it emulates the actual automotive machinery. The 52 mm black titanium case evokes the exterior of the Tourbillon, with the front grille flanked by two cooling ...

Brooklyn-bred businessman Jay-Z enjoys being the first and has accomplished another first. Reportedly, the “In My Lifetime” rapper owns an exclusive $340,000 Bugatti Tourbillon hyperwatch designed by ...

Here’s something that would give the Flash pause: It’s the Bugatti Chiron hitting an eyeball-squeezing 304.77 miles per hour at a Volkswagen-owned test track facility in Ehra-Lessien, Germany. The ...

“Almost every aesthetic element on the Chiron can be changed to suit the owner’s preferences,” says Ruggero Mango, general manager of Parmigiani Fleurier Americas. “One of the first things we asked ...