Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

You finally decide to surrender Ol’ Reliable — the now-stretched, warped and threadbare bra that once was your favorite. It was the perfect bra when you got it (more than a few years ago), but it’s ...

(Family Features) Despite having hundreds of options to choose from, finding the right bra in the right fit, style and color is a task many women dread. However, getting smart about how to choose the ...

This year, the bra turns 100! And to celebrate, the lingerie brand Triumph is on a mission to give 100,000 women worldwide a professional fitting. We of course jumped at the opportunity when the ...

As someone who has practically made having big boobs she didn’t want her personality, I ought to know how to measure bra size, what cup size I wear, or, quite frankly, how to shop for the bras I need.

Over the last 30 years, the average bra size has expanded from a 34B to a 34E, according to a new study from bra retailer Intimacy. Besides possibly obvious reasons, such as plastic surgery or weight ...

This batch of brilliant bra hacks include a way to keep your straps in place, a quick fix for cleavage crises, and more.

Heidi Zak thought she was going to revolutionize the way women buy bras. But two years after she launched her company, ThirdLove, she was still trying to attract customers. Getting women to shop for ...