How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

Blockchain-Ads, a premium ad network known for targeting crypto-savvy audiences, has launched its official Partner Program, welcoming LeanMarketing-Crypto (LM-Crypto) as a certified partner. As part ...

Know how blockchain technology is transforming the digital world and the future of advertising. Learn how it combats ad fraud ...

The following is a guest post by Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde of consulting firm Kearney. Opinions are the authors' own. While digital advertising has ...

The MarketWatch News Department was not involved in the creation of this content. Joint architecture brings enterprise-grade data and AI optimization to performance advertising across Finance, SaaS, ...

Cryptocurrencies are beginning to smell a lot like tulips. Still no one I know in the world wanted or received a virtual reality headset for a holiday present last month. Everyone continuously waits ...

Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.

Programmatic advertising is big business — bringing in billions of dollars in revenue every year. Now, a decentralized marketplace is connecting publishers and brands over the blockchain, enabling ...