Did you watch television today, listen to the radio, watch a movie or simply leave your house to run errands? If so, you were exposed to advertising. Our day-to-day lives expose us to advertising ...

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing marketing success across different industries.

One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used ...

Companies spend a good portion of their budgets on advertisements and marketing. There's a good reason for this; effective marketing campaigns increase a company's visibility, brand message and – most ...

Evan Tarver has 6+ years of experience in financial analysis and 5+ years as an author, editor, and copywriter. David Kindness is a Certified Public Accountant (CPA) and an expert in the fields of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner, Davis+Gilbert.