The Final Reckoning, Jurassic World: Rebirth and F1: The Movie commanded screens, while family-friendly blockbusters such as ...

If you’re one of the billion-plus people who watched the Oscars last night, you probably already know how emotionally engaging cinema is. Now there’s some scientific proof. In the first research of ...

Storytellers and brands have few platforms that can capture consumers' attention and bring them messaging similar to the way movie theaters do. At least that's what National CineMedia, the largest ...